Inside sales spends less time on order calls
When kitchens send their own orders, the people who used to take those calls can work the accounts instead: chase a missed line, call a quiet account, quote a new one. Email orders still need entering in P21, but from lines the kitchen checked first, which is quicker than a call.
Emailed as a PDF, Excel or Word file, for your team to enter
Over EDI or the API, when your setup takes it, nobody retypes it
Each app order carries its own number, date and time
Any call that still comes in is entered in P21 as before