A chef talks, and that is the order
No search field, no quantity box, no screen anybody has to be trained on. They walk the cooler, say what is short, and the items come up as a list. They correct whatever looks wrong and send it. That is the step a portal does not always win over.
The buyer reads the lines before anything leaves
Said from a walk-in or an office, at any hour
20 to 30 minutes back against the same order by phone
Reorders from accounts on the app stop reaching your reps, so that time goes into selling