For Food Distributors

Not An OroCommerce Alternative: No Login To Reorder

When a chef would rather phone than sign in to your store, let them send each short reorder as a list they have looked over. In the VoiceOrder Solutions app, chefs say their usual items and fix any wrong one before sending. OroCommerce keeps the storefront, sign-offs and quotes your larger accounts use.
VoiceOrder app ordering screen
20-30 Min

Saved on each reorder sent in the app, not by phone

24/7

When a chef can send a reorder, desk open or not

24-48 Hrs

Setup for most distributors, storefront untouched

Complex Buying, Short Reorders

OroCommerce plus VoiceOrder Solutions.
A short way in for short orders.

Rather than call, a chef can speak the reorder into our app. OroCommerce centers on corporate buying, with account roles, approval chains, spend limits and quotes, and those stay for the accounts that need them. This is not an OroCommerce alternative: you keep both, each working on its own with nothing joining them.

Feature

OroCommerce + VoiceOrder Solutions

OroCommerce on its own

Catalogs and price lists set per customer
Chefs speak a reorder into a phone app, then look over each item
A mobile-ready store; a buyer app is not listed on their site
Approval chains, buyer roles and spend limits for larger customers
Reorders from history, saved lists and standing orders
Reorders from chefs who used to call arrive with our order number and send time
Phoned to your desk and typed in there
Quote requests negotiated with your reps
Emailed purchase order files drafted into orders by SmartOrder
A chef's reorder with no store sign-in
SmartAgent takes spoken requests from buyers signed in to the Enterprise store
Invoices and card or ACH payments in the buyer portal
Why It Comes Up

What has distributors searching for an OroCommerce competitor

OroCommerce does its best work with corporate buyers, while a restaurant reorder is often one chef with a short list, so some of those chefs still call. Swapping in an OroCommerce alternative would not end that call. Orders from our app skip the store. If you have them emailed, your team types each one in from the chef's own checked list.
Integration icon

Built around the corporate buyer

Oro describes its platform as designed for corporate accounts and complex workflows: account hierarchies, roles and permissions, approval chains, budgets and quotes. A chef topping up produce and dairy for the weekend needs none of it.
Integration icon

Oro says it too: plenty of buyers prefer a call

Oro's own AI page says many buyers still prefer sending orders or calling their rep to navigating a portal. Each of those calls means someone at your desk listening and typing every item into your system.
Integration icon

Oro's voice assistant is for signed-in buyers

SmartAgent, Oro's buyer assistant, takes spoken or typed requests from people signed in to your Enterprise store. A chef in the habit of calling your rep may never open it, and that reorder still comes by phone.
What You Get

Not an OroCommerce alternative: what it adds for the quick reorder

Dashboard mockup
Voice Ordering

A short reorder, with no store to open

Standing at the walk-in, the chef names what is running low. Our app matches each spoken item to the restaurant's own guide and lists them, so the chef can change an item or an amount before sending.
Each item sits on the chef's screen until they press send
A reorder can still go in after close or on a holiday
Saves 20 to 30 minutes compared with the same order by phone
If the chef gets pulled away, the order is saved where they stopped
Order Guides

Its own guide for every restaurant you supply

Send us what each restaurant normally orders, with prices; an export from your store or ERP is typical. We turn it into the guide that restaurant orders from. You update each account's guide and prices in our admin platform, where you also manage the accounts. Whether price changes can come over from OroCommerce or your ERP in bulk is a question for the demo.
Every item carries your own item number
Guide changes are yours to make, one account at a time, in our admin
Setup works from a spreadsheet, with no OroCommerce login
Nothing in your store's catalogs changes
Dashboard mockup
Dashboard mockup
Delivery Formats

Delivered to the inbox or system you choose

We send each finished order to you as an email attachment, or by EDI, our API or QuickBooks. It never passes through your OroCommerce storefront, so it will not show in the store's order history unless your setup loads it there. An EDI or API order can land in your ERP or OroCommerce directly if your setup is built for it; a demo tells you whether it can. A QuickBooks order goes to your books, not into OroCommerce.
Sent to one rep or to a shared order desk address
Over EDI or the API, when your setup takes it, nobody retypes it
Your team enters emailed orders from the chef's approved list
Picking and delivery carry on as they run now
Inventory Visibility

Stock in view alongside the reorders

VoiceOrder Solutions gives you real-time inventory visibility tied to order activity. It does not replace your stock system: that stays in charge, and a demo shows how the levels connect.
Stock shown to buyers in your store is left as it is
Fewer stockout surprises for whoever takes orders
Stock numbers come from the system you count with today
Buying from your own suppliers stays in your ERP
Dashboard mockup
Getting Started

Adding spoken reorders beside OroCommerce

You send the regular items for each account, we set up each restaurant on our side, and the chef puts the app on their phone.
1

Send us the usual items

A spreadsheet listing each restaurant's normal items with their prices, under your codes, is usually all we need.
2

Each restaurant goes live

We load its guide, then the chef downloads the app and can order from that guide.
3

Short reorders start arriving

Orders from the app each carry a number and a send time, in the format you set up.

"I used to spend hours every week ordering food. Now it's simple, super easy, and I have free time to spend on other aspects of my restaurant."

Tony Luna | Owner-Chef, Prairie Moon
Delivery Formats

Orders go out in the formats distributors already use

Each order leaves VOS as an email with a PDF, Excel or Word file, an EDI or API feed, or a QuickBooks entry. No one has to switch software to receive it.
Integration icon

Email

Integration icon

PDF, Excel, Word

Integration icon

QuickBooks

Integration icon

EDI

Integration icon

API Direct

Integration icon

iOS App

Integration icon

Android App

Integration icon

Web Admin

Integration icon

Distributor Platforms

Big Accounts, Short Orders

What OroCommerce keeps doing, and what we take on

We are not an alternative to OroCommerce: our one job is moving a restaurant's short reorder from its chef to you.
Integration icon

Store regulars stay put

We set up only the restaurants you list, so an account happy with the store keeps using it, with its approvals and payments.
Integration icon

Quotes stay with your reps

Quote requests, and the field sales app reps use to build quotes on site, stay in OroCommerce. Our app is for the reorder itself, from a chef who already knows what to restock.
Integration icon

Keep SmartAgent and SmartOrder on

If buyers use SmartAgent in your store, or SmartOrder drafts the purchase orders customers email you, keep both running. Ours is a separate app that the chef holds.

Hear one reorder said, corrected and sent

In a 20-minute demo, you watch us say a sample reorder into the app, replace one product with another, send it, then see what lands on your desk. Then we cover how it would sit beside the store you run on OroCommerce.
FAQ

Questions distributors running OroCommerce bring us

Do we need an OroCommerce alternative before chefs can reorder by voice?
No. Your storefront, catalogs and approval rules stay as they are. The change is for a restaurant whose chef calls your desk today: that chef now says the reorder aloud in our app and goes over every item before it reaches you.
Is VoiceOrder Solutions better than OroCommerce?
Only at one narrow job: a short restaurant reorder from a chef happier saying it than shopping for it. OroCommerce does far more, from corporate accounts to payments, so we run alongside it and are not an OroCommerce alternative.
Oro's SmartAgent already accepts voice. What does your app add?
It is a real overlap. On the Enterprise edition, a buyer signed in to your store can ask SmartAgent, by voice or in writing, to check stock or place a reorder. If restaurants on your store use SmartAgent, keep it. Ours is a separate phone app built only around each restaurant's regular items: the chef just talks, then looks over what the app lists and fixes anything wrong before it goes, with no storefront to open.
Is it linked to OroCommerce? Will someone here still type these orders?
The two are separate, nothing joins them out of the box, and you get support for each from its own company. By email, your office receives a file of the reorder as sent, so nobody answers a call, notes it down and reads it back; someone enters it from a finished list the chef approved. Through EDI or the API, it may load into OroCommerce or your ERP without retyping, provided either system is built to take such orders, which we check together in the demo. OroCommerce runs the store, and your ERP remains the system of record for customer accounts, inventory and billing. Our side holds the order guide for every restaurant, with its prices, plus the reorders that come through the app. A chef who phones instead still gets no order number from us.
Some of our customers are groups with approval rules. Does this change that?
No. Groups that need sign-offs, budgets and several logins keep ordering in OroCommerce, where those rules live. We made our app for the restaurant where the chef decides what to order and sends it.
Is OroCommerce a fit for foodservice distributors at all?
It can be. Oro sells to many kinds of distributors, and food distributors run it: one family-owned foodservice distributor in Ohio had an integrator add order guides and cut-off times for its restaurant customers. If your store works for the accounts on it, keep it, and add us for chefs who prefer the phone.
How soon can we start, and how is pricing set?
Setup is 24 to 48 hours for most distributors, with nothing in OroCommerce touched. You give us the items each restaurant tends to buy, most often in a spreadsheet exported from your system. From that we build the guides in our admin, then open an account for every restaurant. Each chef adds the app to their phone, and at most restaurants the first reorder goes out that same day. Oro explains that its license is priced on the value of goods sold through the store and offers a free Community Edition, but quotes its Enterprise pricing; we quote ours for each distributor too. An OroCommerce replacement would mean building a new store, which Oro's own FAQ puts at about six months on average, while adding us keeps yours as it is.
Where do the OroCommerce details on this page come from?
From oroinc.com, as we found it on 9 November 2026: the homepage, its FAQ, pricing, product, distributors, portal, workflow, AI and consumer-goods pages, plus Oro's documentation on its AI features and an integrator's case study of a foodservice company. If anything here no longer matches their site, tell us and we will correct it.

Sign-offs for the groups who need them. Quick spoken reorders for chefs who need none.

Give us twenty minutes to show a reorder going from the walk-in to your desk, the way a chef who skips your store would send it.