For Food Distributors

A Cut+Dry Alternative Built On Your Own Guide.

VOS is a Cut+Dry alternative that is not a network. Your account picks up the app, says what is short from the list you built, and approves it. There is no marketplace around it, no other brand bidding for that moment, and no third party earning off the purchase.
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See how it works
VoiceOrder app ordering screen
20-30 Min

Freed up on each order taken off the phone

24-48 Hrs

Is the go-live window for most distributors

Same Day

Is order one for most kitchens

Why Teams Compare

Where an alternative to Cut+Dry starts to appeal

Cut+Dry calls itself customer-facing ecommerce and sales enablement for foodservice, and it serves all three sides of that trade from one platform. That breadth is the product. It is also what sends some buyers looking at a Cut+Dry competitor instead.
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Someone else can buy that moment

Their own manufacturer pitch is targeted marketing that puts a SKU in front of an operator at the exact moment they are building an order. That is a real product sold to real brands. It is also your customer, mid-order, being sold to by somebody else.
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Cashback has to come from somewhere

Restaurants on the platform earn money back on qualifying orders from participating distributors and manufacturers. A lot of distributors will want to know exactly where that sits before they sign, and reasonably so.
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Going live takes weeks, not hours

They publish a launch window measured in weeks. For a platform of that size it is a good result. It is still a quarter before the phone stops ringing.
What You Get

What this Cut+Dry alternative covers, and only that

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Voice Ordering

Nothing to browse, so nothing to scroll past

Your account holds the button and says what is short. Items come up as lines with quantities, they correct anything off, and they send. No search results, no recommendations, no other brand in the way of the thing they meant to buy.
The buyer looks at the list before anything leaves
Said in the kitchen at any hour you are shut
20 to 30 minutes back against the same order by phone
Interrupted halfway? It holds the order until they come back
How order capture works
Order Guides

One guide, yours, and no shelf beside it

You send the guides you keep per customer. We load them against your SKUs at the price you hold for that account. What the kitchen sees is your range and nothing wider, so the catalog never becomes a place to compare you.
A kitchen sees nothing but the lines it buys
Pricing and the catalog remain yours to set
Change a guide once and it stands on the orders after
No promoted placements and no sponsored lines
Keeping guides current
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Delivery Formats

It turns up the way your desk expects

A finished order leaves as an email carrying a PDF, Excel or Word file, or goes straight into your ERP over the API, over EDI, or into QuickBooks, in a shape your desk opens daily.
Addressed to a rep, or to the purchasing desk
On a direct feed there is no rekeying at your end
Picking, billing and delivery carry on unchanged
No part of your stack has to be retired first
What an order looks like
Inventory Visibility

Stock beside the orders as they come

VOS carries real-time inventory visibility tied to what is being ordered, and the catalog updates as stock levels change. It is not the system of record for stock: yours stays in charge, and a demo shows how the levels connect.
Every line you carry, not only the quick movers
Fewer stockout surprises on a late, heavy order
Numbers come out of whatever you count with now
No counting happens inside VOS
More on stock visibility
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Not Either Or

When VOS and Cut+Dry work together

VOS is not a Cut+Dry replacement and could not be one. It adds on, so a platform already carrying your payments and your storefront is no reason to rule this out.
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Let the storefront do the storefront

Discovery, search and a published catalog are real work, and none of it happens here. The accounts who want to browse keep browsing. The ones who just want Friday's order reordered get a quicker route to it.
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Money and paperwork stay put

VOS never touches money. Nothing about adding it asks you to move how customers pay or how invoices go out, which is usually the part nobody wants to disturb.
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Still one place for the order to arrive

Whichever system you picked is where it shows up, over EDI, the API or QuickBooks. So nobody is watching two queues.

See how one guide, one order works

Twenty minutes. One account, one order said out loud off a guide like yours, and the minutes your desk spends on each call come back.
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Getting Started

Three steps, and no launch date

Nothing here needs a project plan or a go-live. You send guides, we open accounts, your customers order.
1

Hand us your guides

Whatever format they are already in. Each account's lines and your prices go into a single admin screen, lined up with your codes.
2

We enable each account

Accounts get created and the kitchen gets shown the app. Most send something in before the day is out.
3

It turns up priced

Signed off by the buyer, carrying a number and a time, in the shape your system expects.

"I used to spend hours every week ordering food. Now it's simple, super easy, and I have free time to spend on other aspects of my restaurant."

Tony Luna | Owner-Chef, Prairie Moon
Delivery Formats

Orders go out in the formats distributors already use

Each order leaves VOS as an email with a PDF, Excel or Word file, an EDI or API feed, or a QuickBooks entry. No one has to switch software to receive it.
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Email

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PDF, Excel, Word

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QuickBooks

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EDI

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API Direct

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iOS App

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Android App

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Web Admin

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Distributor Platforms

Two Models

VoiceOrder Solutions vs Cut+Dry.
A tool, not a network.

VOS sells one app to your accounts, and every line is drawn from the guide you built. Cut+Dry sells ecommerce, payments and sales tooling across distributors, manufacturers and restaurants, which is why a Cut+Dry alternative is a choice between two shapes rather than two feature lists. The table below marks what each one covers.

Feature

VoiceOrder Solutions

Cut+Dry

Only your catalog in front of the buyer
Manufacturers can promote SKUs
Your buyer signs the order off before it sends
Varies by route in
A self-serve way for accounts to order
Each account has its own guide, at your prices
Payments and invoicing in the same product
Your own systems keep it
Third-party rebate attached to the purchase
None
Cashback on eligible purchases
Every order an account has placed, in one screen
How long until it is running
24-48 hours for most
Published at under three months
Where it fits
Beside the systems you run today
A platform the business moves onto
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FAQ

Questions that come up against a platform

Is VOS a fair Cut+Dry alternative, and is it better than Cut+Dry?
On order capture, yes to both, and that is the comparison worth making: a reorder from an account you already have arrives with no browsing, nobody promoting into it, and go-live in a day or two for most. Everywhere else they are not the same purchase. Cut+Dry runs a storefront, takes payments, raises invoices and carries a sales tool, and VOS moves one order from your account to your desk. One of those is a platform decision and one is not.
Can another brand advertise to my customer inside VOS?
No. There is no advertising surface in the app, and we do not sell placement to anyone. Your account sees your own range, priced the way you hold it. Cut+Dry openly offers manufacturers targeted marketing at the moment an operator is ordering, which suits some distributors and is exactly what others are avoiding.
Does VOS do payments or invoicing?
Neither. Money never passes through it. If digital payments and automated invoicing are what you are shopping for, that is a genuine Cut+Dry strength and we would point you back to them for it.
Does any of this touch our ERP?
Only to hand it the order. VOS works at the intake end and passes each one on, itemized and approved. Everything downstream behaves exactly as it did yesterday.
How do the costs compare?
Neither of us publishes a figure. They have a pricing page with no prices on it, and ours comes as a quote and is not on the site either. Given the difference in scope, the thing to compare is not the number but what each number is buying.
How quickly can accounts start sending orders?
For most distributors this is live inside 24 to 48 hours, with a first order usually in on the same day. Cut+Dry publishes "Go Live in Under 90 Days" on their own distributor page, which is respectable for a platform that size and still most of a quarter, and the common reason a Cut+Dry alternative gets weighed at all.
And the accounts that will only ever call?
They carry on calling, and your desk deals with those the way it always has. Be clear about the limit though: a call or a voicemail gets no order number from VOS, no timestamp and nothing moving in stock. Only what comes through the app does.
Where do the Cut+Dry details on this page come from?
All of the above was read on their own site, 10 October 2026: the module descriptions, the manufacturer marketing pitch, the cashback offer and the published 90 day launch, and the named customer they credit it to. We have left their growth percentages alone, because those are their numbers. If any of it has moved on, the fault is here, not there.

Keep the ordering moment yours

Twenty minutes, one order, and one guide on the screen.
Book a Free Demo